VAG Rounded

VAG Rounded is a geometric sans-serif typeface designed in 1979 as a corporate typographic voice for the Volkswagen AG motor manufacturer. The typeface is rounded on all strokes.

Looking at this typeface it looks very simplistic and very unique and relative to this design era. The rounded curves in this are the main inspiration I found looking at this typeface which I may use in developing in my typeface.

The typeface was used for the Volkswagen and Audi Dealer Organization, and for all non-car related activities of Volkswagen, such as the V.A.G Bank and V.A.G Leasing.

GGK Duesseldorf, was tasked with the branding concept. Finding a distinct typeface was an integral part. Volkswagen at the time had Futura as their typeface. Audi at the time used Times. The new typeface should not be sans serif as the Futura, and it should not be serif as the Times. A rounded typeface did not exist at the time, it had to be developed. The original idea was conceived by Wolf Rogosky (creative director) and Gerd Hiepler (art director). Over several years, the identity concept was refined by Bertel Schmitt (creative director) and Manfred Schwarzer (art director). The original typeface was rendered by hand. It was then perfected on a PDP-8 minicomputer.